Roger began his selling in elementary school, going door to door selling newspaper subscriptions and Christmas cards. Later while going to college, he began selling Kirby Vacuums part time, which involved going door to door.
His real estate sales began in 1974 at 21 years old with the Northridge California office of the Forest E. Olsen company. The company had offices all over Southern California.
In 1975, he was honored with the top new agent in the company then followed that up in 1976 with a top ten agent ranking.
In those few years, he won many awards for top listing sold and top sales, selling over 50 properties each year.
In 1977, he finished the year as the top listing sold agent in the company and top income producer.
His real estate sales were generated though very traditional methods. For Sale by Owners, Expireds, Open Houses and newspaper advertising, etc. The lead generation category that became his trademark however was Farming.
His creative marketing methods and strategy led to a market share of as much as 40% in his area. This led to the company asking him to start training his methods to the Forest E. Olsen agents. In 1977 he developed a class and conducted monthly classes up to the time he left to start his own company in March of 1978.